feat(supplier): RouteSupplierLeadJob + LeadRouter handle DIRECT platform

parseProjectField() returns ('DIRECT', signal_type, identifier) when project
has no B-prefix; identifier-detection (call/site/sms regex) runs on full
project string. LeadRouter::matchEligibleProjects has a DIRECT fast-path
that matches Liderra projects by (signal_type, signal_identifier) directly
without requiring project_supplier_links pivot — because DIRECT
supplier_projects are auto-created on first webhook and don't have manual
psl links.

B1/B2/B3 path unchanged (psl-based via project_supplier_links).

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

app/app/Jobs/RouteSupplierLeadJob.php

@@ -171,11 +171,16 @@ class RouteSupplierLeadJob implements ShouldQueue
      */
     private function parseProjectField(string $project): array
     {
-        if (preg_match('/^(B[123])_(.+)$/', $project, $m) !== 1) {
-            throw new RuntimeException("Cannot parse supplier project field: '{$project}'");
+        if (preg_match('/^(B[123])_(.+)$/', $project, $m) === 1) {
+            $platform = $m[1];
+            $rest = $m[2];
+        } else {
+            // Phase 3: проекты без B-префикса попадают в DIRECT.
+            // Весь project считается identifier-частью; signal_type определяется
+            // тем же regex'ом, что для $rest у B-префиксных.
+            $platform = 'DIRECT';
+            $rest = $project;
         }
-        $platform = $m[1];
-        $rest = $m[2];
 
         // Домен с латинским TLD ≥2 букв (последний сегмент — только буквы), допускается
         // в любой позиции строки. Соответствует чистому rest и встроенному в текст домену.

app/app/Services/LeadRouter.php

@@ -47,6 +47,39 @@ class LeadRouter
         // МСК-aligned ISO day-of-week (reset-cron тоже 00:00 МСК).
         $todayBit = 1 << (Carbon::now('Europe/Moscow')->isoWeekday() - 1);
 
+        // Phase 3: для DIRECT-supplier_project — fallback на signal_type+signal_identifier
+        // match с Лидерра-проектами, потому что project_supplier_links для DIRECT-row'ов
+        // не создаются (новые DIRECT supplier_projects создаются автоматически при
+        // получении webhook'а без B-префикса; explicit psl-link для них не настраивается).
+        if ($supplierProject->platform === 'DIRECT') {
+            $directSql = <<<'SQL'
+                SELECT DISTINCT ON (projects.tenant_id) projects.*
+                FROM projects
+                WHERE projects.signal_type = ?
+                  AND LOWER(projects.signal_identifier) = LOWER(?)
+                  AND projects.is_active = true
+                  AND (projects.delivery_days_mask & ?) <> 0
+                  AND projects.delivered_today < COALESCE(projects.effective_daily_limit_today, projects.daily_limit_target)
+                  AND EXISTS (
+                      SELECT 1 FROM tenants
+                      WHERE tenants.id = projects.tenant_id
+                        AND (tenants.balance_leads > 0 OR tenants.balance_rub > 0)
+                  )
+                ORDER BY
+                    projects.tenant_id,
+                    (COALESCE(projects.effective_daily_limit_today, projects.daily_limit_target) - projects.delivered_today) DESC,
+                    projects.created_at,
+                    projects.id
+            SQL;
+            $directRows = DB::connection('pgsql_supplier')->select(
+                $directSql,
+                [$supplierProject->signal_type, $supplierProject->unique_key, $todayBit]
+            );
+
+            return Project::hydrate($directRows)->values();
+        }
+
+        // Existing B1/B2/B3 path — explicit project_supplier_links pivot.
         $sql = <<<'SQL'
             SELECT DISTINCT ON (projects.tenant_id) projects.*
             FROM projects

docs/observer/STATUS.md

@@ -1,6 +1,6 @@
 # Brain Status (auto-generated)
 
-Last updated: 2026-05-25T14:59:04.311Z
+Last updated: 2026-05-25T14:59:06.257Z
 
 | Контролёр | Состояние | Детали |
 |---|---|---|