diff --git a/моя/sales-finder/salesfinder/ranker.py b/моя/sales-finder/salesfinder/ranker.py
new file mode 100644
index 00000000..ecf9c116
--- /dev/null
+++ b/моя/sales-finder/salesfinder/ranker.py
@@ -0,0 +1,20 @@
+"""«Горячесть» фирмы = взвешенная сумма сигналов рекламы. Больше сигналов и «крутит сейчас»
+(бюджет Директа) → выше. Deterministic, легко тестируется."""
+
+def score(f) -> int:
+    s = 0
+    if f.advertises == "да":
+        s += 40
+    s += {"высокая": 30, "средняя": 15, "низкая": 0}.get(f.confidence, 0)
+    if f.two_gis_promoted:
+        s += 20
+    if f.direct_budget > 0:
+        s += min(30, f.direct_budget // 5000)   # до +30 за бюджет Директа
+    if f.legal_status and f.legal_status != "действующая":
+        s -= 25                                  # мёртвых вниз
+    return s
+
+def rank(firms: list) -> list:
+    for f in firms:
+        f.hotness = score(f)
+    return sorted(firms, key=lambda x: -x.hotness)
diff --git a/моя/sales-finder/tests/test_ranker.py b/моя/sales-finder/tests/test_ranker.py
new file mode 100644
index 00000000..076de262
--- /dev/null
+++ b/моя/sales-finder/tests/test_ranker.py
@@ -0,0 +1,15 @@
+from salesfinder.models import Firm
+from salesfinder.ranker import score, rank
+
+def test_more_signals_more_hotness():
+    hot = Firm(name="H", domain="h.ru", two_gis_promoted=True,
+               advertises="да", confidence="высокая", direct_budget=50000)
+    cold = Firm(name="C", domain="c.ru", advertises="нет", confidence="низкая")
+    assert score(hot) > score(cold)
+
+def test_rank_sorts_desc_and_sets_field():
+    a = Firm(name="A", domain="a.ru", advertises="нет")
+    b = Firm(name="B", domain="b.ru", advertises="да", confidence="высокая", two_gis_promoted=True)
+    out = rank([a, b])
+    assert out[0].name == "B"
+    assert out[0].hotness > 0