# Copy Editing Checklist

Use this checklist alongside the Seven Sweeps Framework (see SKILL.md) as a final QA pass before delivering edited copy.

## Before You Start

- [ ] Understand the goal of this copy
- [ ] Know the target audience
- [ ] Identify the desired action
- [ ] Read through once without editing

## Clarity (Sweep 1)

- [ ] Every sentence is immediately understandable
- [ ] No jargon without explanation
- [ ] Pronouns have clear references
- [ ] No sentences trying to do too much

## Voice & Tone (Sweep 2)

- [ ] Consistent formality level throughout
- [ ] Brand personality maintained
- [ ] No jarring shifts in mood
- [ ] Reads well aloud

## So What (Sweep 3)

- [ ] Every feature connects to a benefit
- [ ] Claims answer "why should I care?"
- [ ] Benefits connect to real desires
- [ ] No impressive-but-empty statements

## Prove It (Sweep 4)

- [ ] Claims are substantiated
- [ ] Social proof is specific and attributed
- [ ] Numbers and stats have sources
- [ ] No unearned superlatives

## Specificity (Sweep 5)

- [ ] Vague words replaced with concrete ones
- [ ] Numbers and timeframes included
- [ ] Generic statements made specific
- [ ] Filler content removed

## Heightened Emotion (Sweep 6)

- [ ] Copy evokes feeling, not just information
- [ ] Pain points feel real
- [ ] Aspirations feel achievable
- [ ] Emotion serves the message authentically

## Zero Risk (Sweep 7)

- [ ] Objections addressed near CTA
- [ ] Trust signals present
- [ ] Next steps are crystal clear
- [ ] Risk reversals stated (guarantee, trial, etc.)

## Final Checks

- [ ] No typos or grammatical errors
- [ ] Consistent formatting
- [ ] Links work (if applicable)
- [ ] Core message preserved through all edits
